About Lenticular
Lenticular is the combination of two or more images viewed with a special lens to create a desired animated effect. The images are interlaced, or combined and then printed wrong-reading directly to the back of the lens. Due to the optics designed into the lens, your eye is forced to see only a very small area of the lens at a certain viewing angle.
The first lenticular image was produced in the 1930's by Victor Anderson, and thus the first lenticular producing company, VariVue was born. By the late 1940's, VariVue had become a household name producing millions of lenticular products including record album covers, Cracker Jack prizes, postcards, buttons and more. By the mid 1960's, VariVue began to license its lenticular technology to major printing companies in Mexico, Germany, Spain, Japan and Italy. Later in Victor Andersons career while at OptiGraphics in Texas, he became a mentor to a sharp young understudy named John Tomczyk.
In 1998, Travel Tags - an IGH Solutions Company, was printing lenticular lens for various leaders in the lenticular industry using supplied film and supplied lenses. Eventually Travel Tags decided they needed to control the process from all aspects and hired John Tomczyk to head up the Research and Development department. This move prompted Travel Tags to create their own brand of lenticular, signaling the birth of Xtreme Graphics. 2004 brought the acquisition of Virtual Images, a successful lenticular producer based in Redlands, California. As a result, Virtual Images and Xtreme Graphics remain the united leader in lenticular printing.
Contact Us
- Speak with one of our sales professionals about what you hope to accomplish using our lenticular products.
call: 1.800.695.4433 - E-mail our sales team: sales@viu.com
