Case Studies
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Increase Notoriety with VIU Magazine Inserts
A major television network utilized VIU's lenticular magazine inserts to promote the release of a new mini series. The network also harnessed the power of large-format lenticular bus shelters and phone kiosks to tie into the magazine inserts. The promotion proved to be very successful, bringing the television back to promote their blockbuster fall release.
Drive Viewership with iTunes Cards!
One of the leading prime-time networks utilized VIU's lenticular cards in conjunction with iTunes.com to drive viewers to download the show's first episode. These cards were distributed at movie theaters across the country. The weekly audience of the show has risen dramatically since the launch of the first episode through iTunes.com. The series was one of the fall's most acclaimed shows.
"Can I Keep It?"
During Print 05, we had a constant stream of people bringing our Lenticular postcard to the booth for the free offer printed on the back. Most customers asked to keep the postcard because they liked it so much. Thanks for the great job and for meeting our impossible deadlines! - RISO Inc.
All that Glitters...is Gold!
VIU pioneered a new advancement in lenticular technology, adhering high-quality foil to holiday cards. The cards exhibited eye-catching flecks of silver, accenting the 3D VIU logo and layers of snowflakes. The VIU holiday cards were so successful that multiple clients have already requested and prototyped lenticular foil cards for their own holiday campaigns for 2007!
Increase Response Rates
A Fortune-500 Insurance Corporation took advantage of VIU's eye-catching lenticular for their direct mail campaign. With response rates increasing by nearly 20%, this insurance company chose to repeat the promotion with VIU's direct mail products in 2007.
Increase Revenue with Virtual Images Lenticular
A major customer promoted their product on a quarterly basis and doubled their selling price while recognizing a four times sales increase using Virtual Images' high-quality lenticular.
Put a Little Motion into It!
One of this season's largely anticipated movie releases was captured in VIU's high-impact lenticular bookmarks. The bookmark featured 12 frames of the character dancing. These bookmarks were a hit, distributed to schools all across the United States.
High-Impact Retail
One of the leading athletic shoe manufactures chose VIU's lenticular large format signage for a major marketing campaign launch. Installed in locations with the highest sell-through rate, these 40"x63" signs featured several of the store's most lucrative brands, flipping between shoes. The signs were also featured in industry specific trade magazines for their astonishing size and clarity of print.
Welcome to College!
A Texas liberal arts college launched a major direct mail campaign in 2006 featuring VIU's high quality lenticular postcards. These 6"x9" postcards incorporated both 3D and animated effects and featured students and groups participating in student activities. The postcards were part of a national campaign to create awareness about the college and its admission programs.
XTREME GRAPHICS
100% Sell Thru
Xtreme Graphics recently partnered with one of the world's largest retailers to provide promotional cups to its Mexico stores. The 12oz lenticular cups were sold at retail through the large hypermarket in Mexico and showed accelerated sell-through in less than 30 days in its two most profitable store chains. The results exceeded the customer's expectations and discussions are underway to provide additional product.
800% Sales Increase
A major manufacturer of children's drinking cups increased its sales eight times and captured marketshare for their product using Xtreme Graphics' high quality in-mold labels.
Brand Reinforcement
In 2005, Xtreme Graphics launched a 12 oz. promotional cup campaign on behalf of a large fast-food restaurant. The lenticular cup accompanies a kid's meal package and daily reinforces the brand on kitchen tables around the world.
High-Profile Partnerships
A major convenience store chain in the United States is working on their third promotion to promote beverage sales in conjunction with major movies using high-quality in-mold labels.
Getting Started
- Speak with one of our sales professionals about what you hope to accomplish using our lenticular products.
call: 1.800.695.4433 - E-mail our sales team: sales@viu.com
