‘Beauty Empire’: A Viu Original Filipino Drama of Revenge and Power

Beauty Empire follows Noreen Alfonso (Barbie Forteza), a determined woman who rises from poverty to become a beauty industry CEO. But her success isn’t just about business—it’s about revenge. Noreen seeks to destroy the empire of those who wronged her, going head-to-head with Shari de Jesus (Kyline Alcantara), a brash social media star backed by the powerful Velma Imperial (Ruffa Gutierrez). As their feud escalates both online and offline, a hidden player emerges, pulling the strings behind the chaos.

The Stellar Cast

Beauty Empire brings together an award-winning ensemble of Filipino entertainment icons and rising stars:

Barbie Forteza (Noreen Alfonso)

– One of GMA Network’s most bankable young actresses, Barbie won Best Actress at the 2023 Asian Academy Creative Awards for her role in Mano Po Legacy. Her transformation into the revenge-driven Noreen showcases her dramatic range beyond her usual romantic comedy roles.

Kyline Alcantara (Shari de Jesus)

– The former child star has evolved into one of Philippine television’s most versatile young talents. Her portrayal of the brash social media queen marks her first major villain role after her breakthrough in Kambal, Karibal.

Ruffa Gutierrez (Velma Imperial)

– The legendary beauty queen-turned-actress (Miss World 1993 2nd Runner-Up) brings decades of showbiz experience to her role as the calculating industry mentor. This marks her most significant TV drama role in years.

Gloria Diaz (Clara)

– The original Filipina Miss Universe (1969) adds royal prestige to the cast as the elegant but ruthless matriarch figure. At 74, she continues to be one of Philippine entertainment’s most revered icons.

Choi Bo Min (Alex)

– The South Korean actor (known for Love Revolution) makes his Philippine drama debut, bringing international appeal to the series and showcasing Viu’s pan-Asian entertainment vision.

Rounding out the stellar cast are seasoned actors Sid Lucero (multiple FAMAS Award winner) and Sam Concepcion (singer-actor and former Disney Channel Asia star), along with young talents Chai Fonacier (independent film darling) who all bring depth to this gripping drama.

This powerhouse combination of beauty queens, award-winning actors, and rising stars creates unforgettable chemistry that elevates Beauty Empire beyond a typical drama series. Their real-life star power mirrors the glamorous but cutthroat world their characters inhabit.

Why You Should Watch

Beauty Empire isn’t just another drama—it’s a visual and narrative masterpiece. The show’s styling, led by creative director Lorenz Namalata, plays a crucial role in storytelling. Every outfit and makeup choice reflects the characters’ power struggles, making fashion an essential part of the drama.

The series has already topped Viu Philippines’ charts in its premiere week, proving its popularity among fans of Filipino dramas.

Questions & Answers

When was Beauty Empire released?

The series premiered on Viu on June 16, 2025.

How many episodes are there?

The series consists of 40 episodes, each about 20 minutes long. New episodes are available exclusively on Viu from Monday to Thursday.

What genre is Beauty Empire?

It’s a drama filled with revenge, power struggles, and high-stakes beauty industry conflicts.

Visual Feast for South Asian Drama Lovers

Viu subscribers can enjoy exclusive HD wallpapers from other popular Asian dramas like:

• Bidaah (Broken Heaven)
• SLAY
• MAYA
• Revenged Love
• Sugar daddy
• Saudade

and more!

New designs are added weekly to keep your devices fresh!

Watch Beauty Empire Now on Viu!

With its gripping storyline, stellar cast, and stunning visuals, Beauty Empire is a must-watch Filipino drama. Whether you’re a fan of revenge plots, high-fashion drama, or intense rivalries, this series has it all. Don’t wait—sign up on Viu and start streaming Beauty Empire today!

Beauty Empire is now available in HD exclusively on Viu.