Bake Your Dream: The Global K-Bread Competition Taking Over Viu

Bake Your Dream premiered on 1 February 2026 and it is already breaking records as one of the most ambitious K variety shows ever produced.

This is not your typical baking competition. This is a global survival entertainment program where the world’s best bakers—from renowned Korean bread masters to world-class international pastry chefs—gather to battle it out for glory, a $100,000 cash prize, a brand-new electric SUV, and the ultimate prize: the chance to create their own baking brand.

Hosted by the charismatic Lee Da Hee, with a powerhouse judging panel including Noh Hee Young, Kwon Seong Jun (winner of Netflix’s Culinary Class Wars Season 1 and chef of the acclaimed ‘Napoli Mafia’), Mimi, and Lee Hye Sung, Bake Your Dream showcases the remarkable power of K-bread culture to a global audience. The judges bring decades of combined expertise and genuine passion for baking excellence. In a touching moment during the launch, chef Kwon Seong Jun reflected on his journey: “I used to be a survival show contestant, and now I’m a judge,” highlighting how Bake Your Dream celebrates both emerging talent and established masters within the baking world.

Together, they celebrate the artistry, innovation, and passion of bakers from every corner of the globe.

What Makes Bake Your Dream Different?

A Truly Global Competition

Unlike typical baking shows, Bake Your Dream brings together 72 elite bakers and pastry chefs from around the globe. The competition features:

• Renowned Korean bread masters who have built legendary reputations at home

   

• World-class patissiers from Europe and beyond, known for their precision and artistry

   

• Innovative bakers with unique recipes, representing culinary creativity from every continent

   

The diversity of techniques, cultural traditions, and approaches to baking makes every challenge feel fresh and unpredictable. Viewers witness Korean baking innovation compete directly with French tradition, Japanese precision, and American boldness—all on the same stage.

High-Stakes Rewards

The stakes are real. The ultimate winner receives:

• $100,000 USD in prize money

   

• A brand-new electric SUV
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• The opportunity to launch their own baking brand, a dream many professional bakers never achieve
  

This is not just about bragging rights. This is about life-changing opportunities.

A Mission-Based Format

Rather than traditional elimination rounds, each challenge in Bake Your Dream asks competitors to showcase a specific skill or creativity.

Episode 1’s theme, “Bake Your Signature Bread,” is deceptively simple but deeply meaningful: bakers must create the bread that best represents who they are as an artist.

This approach reveals character, philosophy, and technical mastery all at once. Viewers are not just watching bakers compete—they are watching artists express their identity through flour, water, yeast, and technique.

Episode 1: The First Round – “Bake Your Signature Bread”

The premiere, titled “The First Round,” runs for 1 hour and 37 minutes and sets the stage for an unforgettable competition.

What Happens:

Renowned bakers who have earned their names and reputations across years of dedication gather for their first challenge.

The mission is beautifully simple yet profoundly challenging: create the bread that defines you. Your signature bread should tell the story of your journey, your technique, and your philosophy as a baker.

Why This Matters:

In Episode 1, we are not watching contestants compete against abstract standards.

We are watching them reveal themselves. A signature bread is deeply personal—it reflects years of practice, cultural influence, and creative vision. Some competitors will play it safe with perfection. Others will take bold risks. The tension comes from knowing that judges will be evaluating both technical excellence AND artistic authenticity.

The Judges’ Perspective:

With a high-profile judging panel brought together by Lee Da Hee, expertise covers every aspect of professional baking—from Michelin-star restaurants to artisanal bakeries to innovative food science. Their feedback will be honest, insightful, and sometimes brutal.

Why You Should Watch Bake Your Dream

1. Global Entertainment, Korean Production Quality

K-variety shows have earned a reputation for exceptional production, creative formats, and genuine entertainment value. Bake Your Dream combines that heritage with a truly international scope, making it appealing to viewers worldwide while celebrating Korean baking culture.

2. Real Expertise, Real Drama

These are not amateur bakers. These are professionals who have spent decades perfecting their craft. Watching masters at the top of their game compete means you will witness technical excellence at levels most people never see. Mistakes here are not just “oops”—they reveal cracks in years of training.

3. Accessible Yet Sophisticated

You do not need to be a baker to enjoy Bake Your Dream. The show explains techniques, celebrates artistry, and reveals the human stories behind each competitor. Whether you are a casual viewer or a baking enthusiast, there is something for everyone.

4. Cultural Exchange Through Bread

Bread is a universal food, but how it is made varies dramatically across cultures. The competition becomes a celebration of global culinary traditions and how different approaches can coexist, compete, and inspire one another.

5. Lee Da Hee as Your Guide

Lee Da Hee, the host, brings charm, expertise, and genuine engagement to every episode. Her presence ensures that the show balances high-stakes competition with heartfelt human moments, making viewers care about the competitors as people, not just contestants.

The Power of K-Bread Goes Global

Part of what makes Bake Your Dream special is its mission: to showcase the global influence and quality of Korean bread culture. Korean bakeries have revolutionized the baking world in recent years—known for innovation, quality ingredients, and bold flavor combinations.

By bringing the world’s best bakers together on a Korean stage, the show demonstrates that K-bread is not just a local phenomenon; it is a global force that inspires and competes with the best traditions worldwide.

When and Where to Watch

• Premiere Date: 1 February 2026

   

• Format: K-variety entertainment / Baking competition

   

• Episode Length: Approximately 90+ minutes per episode

   

• Subtitles Available: Traditional Chinese, English, Bahasa Indonesia, Thai

   

• Streaming Platform: Viu

   

New episodes arrive regularly on Viu, so check back for updates on the next challenges and eliminations.

Start Watching Now on the Viu App

Bake Your Dream is live on Viu. Download the Viu app today and stream Episode 1 to join millions watching as 72 global bakers compete in one of the most ambitious baking competitions ever created.

Whether you love K-variety entertainment, or exceptional television, Bake Your Dream delivers on all fronts. The show is optimized for mobile viewing, making it perfect to watch anytime, anywhere.

Download Viu App Now and catch all the drama, artistry, and culinary excellence of Bake Your Dream.